You’ll Love What’s Next

Led creative team in developing a refreshed content and visual strategy for our new community collateral. The goal was to create a pre-open marketing package, while aligning with the company’s new strategic vision. My team revamped everything from the copy’s tone and style, to the look-and-feel, and even new photography. The multi-channel package included print ad templates, out-of-home display ads, an A/B Facebook testing plan, and HTML5 display ads.